Sunday, January 3, 2010

Using SMS Technology in Business

Customer Relationship Management

Marketing experts say that it is easier to make your existing clients spend more money, than to find new clients. This could be the reason why customer relationship management is becoming more important for many companies. With Ozeki SMS you can build a better relationship with your customers. Here is what you can do at a very low cost, simply by sending SMS messages:
  • Ask your customers whether they are satisfied with your product after a couple of weeks they have purchased the product, and offer them another product or service.
  • Send an SMS to your clients once in a while to find out their plans that are relevant for your business
  • Send a greeting SMS message for Christmas, New Year’s Eve, etc...
SMS greetings, notifications about special offers and customer surveys using SMS messages are used by many of our customers. For example Q. Travel, a travel agency in Budapest, asks its clients about whether they liked their last trip and recommends new travel opportunities.

Scheduled reminders and notifications

Scheduled SMS messaging can be very useful in businesses. Often it is required to remind people periodically, or to create notifications for future appointments and deadlines.

Ozeki provides an Outlook SMS plugin, that can be installed in Microsoft Outlook, that makes it possible to use the Outlook Calendar and the Outlook task reminder service, to send SMS messages. Whenever an Outlook notification window pops up a corresponding SMS can be sent out. This SMS can tell you when and where a certain meeting or appointment is going to take place.

Scheduled message sending can also be used to improve your relationship with customers. It is possible to send a greeting for their birthday automatically, or to send them some advertisements periodically.